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E-Service: New Directions in Theory and Practice

Roland T. Rust
Paperback Book  |  Business Leadership & Management  |  31 Jul 2004
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E-Service: New Directions in Theory and Practice/Product Detail/Business Leadership & Management
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This text provides a collection of different perspectives on "e-Service" and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities.

Title: E-Service: New Directions in Theory and Practice

Format: Paperback Book

Release Date: 31 Jul 2004

Author: Roland T. Rust

Sku: 3372118

Catalogue No: 9780765608079

Category: Business Leadership & Management

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