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Customer Relationship Management

Roger J. Baran
Paperback Book  |  Business Leadership & Management  |  15 Dec 2016
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Description Details
Customer Relationship Management/Product Detail/Business Leadership & Management
$193.59  was $241.99

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This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy.

Title: Customer Relationship Management

Format: Paperback Book

Release Date: 15 Dec 2016

Author: Roger J. Baran

Sku: 3372102

Catalogue No: 9781138919525

Category: Business Leadership & Management


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