The concepts are grouped into categories that regularly crop up at the workshops: 'finance', 'technology', 'innovation', 'agile' and 'sales', as well as broader themes such as 'team dynamics', 'way-of-working', 'politics' and 'the world we live in'. This is not a definitive list: every story is different and has its own blend of icons and visuals.

My Icon Library is a source of inspiration and a go-to reference for whenever you need a visual that's a tad too complicated for your imagination or a Google Images search. It also works as a great companion to author's other bestselling books: Visual Thinking and Visual Doing.