New Normal, Radical Shift shows how ethical businesses can be commercially successful while both enhancing working lives and protecting the environment. Neela Bettridge and Philip Whiteley critique business practices that have failed and challenge wider economic and political beliefs, including those of anti-business campaigners. The authors maintain that the right messages about good practice struggle to be heard, not because of indifference or inertia, but because dysfunctional philosophies are still supported, not only within business and business schools, but also within political circles and by trade unions, NGOs and others campaigning for workers’ rights. This book argues that a mistaken assumption - that employees’ interests always conflict with those of managers and business owners - constitutes a remaining blind spot and highlights the need to end the turf wars between left and right and to look forensically at the requirements of a modern economy and society.