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Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
Ideal for readers interested in business leadership & management.
Title: Virtual Social Identity and Consumer Behavior
Format: Hardback Book
Release Date: 15 Oct 2009
Author: Natalie T. Wood
Sku: 3368047
Catalogue No: 9780765623959
Category: Business Leadership & Management
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