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Virtual Social Identity and Consumer Behavior

Natalie T. Wood
Hardback Book  |  Business Leadership & Management  |  15 Oct 2009
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Virtual Social Identity and Consumer Behavior/Product Detail/Business Leadership & Management
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Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

Title: Virtual Social Identity and Consumer Behavior

Format: Hardback Book

Release Date: 15 Oct 2009

Author: Natalie T. Wood

Sku: 3368047

Catalogue No: 9780765623959

Category: Business Leadership & Management

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