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Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
Ideal for readers interested in business leadership & management.
Title: Consumer Value
Format: Paperback Book
Release Date: 03 Dec 2004
Author: Morris Holbrook
Sku: 3367971
Catalogue No: 9780415191937
Category: Business Leadership & Management
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