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Consumer Value

Morris Holbrook
Hardback Book  |  Business Leadership & Management  |  03 Dec 2004
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Consumer Value/Product Detail/Business Leadership & Management
$319.19  was $398.99

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Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

Title: Consumer Value

Format: Hardback Book

Release Date: 03 Dec 2004

Author: Morris Holbrook

Sku: 3367970

Catalogue No: 9780415191920

Category: Business Leadership & Management

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