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Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
Ideal for readers interested in business leadership & management.
Title: Consumer Behavior
Format: Paperback Book
Release Date: 02 Dec 2024
Author: Morris B. Holbrook
Sku: 3367969
Catalogue No: 9781032908854
Category: Business Leadership & Management
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