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Rethinking Strategy for Creative Industries

Milan Todorovic
Paperback Book  |  Business Leadership & Management  |  30 Sep 2020
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Rethinking Strategy for Creative Industries/Product Detail/Business Leadership & Management
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Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries.  This book will be of significant

Title: Rethinking Strategy for Creative Industries

Format: Paperback Book

Release Date: 30 Sep 2020

Author: Milan Todorovic

Sku: 3367845

Catalogue No: 9780367668471

Category: Business Leadership & Management

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