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Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process.
Ideal for readers interested in business leadership & management.
Title: Marketing Graffiti
Format: Paperback Book
Release Date: 01 Dec 2017
Author: Mike Saren
Sku: 3367836
Catalogue No: 9781138013339
Category: Business Leadership & Management
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