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Key Account Management Excellence in Pharma & Medtech

Mike Moorman
Hardback Book  |  Healthcare  |  28 Feb 2022
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Key Account Management Excellence in Pharma & Medtech/Product Detail/Healthcare
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Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers, and this book shows you how.

Title: Key Account Management Excellence in Pharma & Medtech

Format: Hardback Book

Release Date: 28 Feb 2022

Author: Mike Moorman

Sku: 3367824

Catalogue No: 9781032128573

Category: Healthcare

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