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Inclusive Place Branding

Mihalis Karavatzis
Paperback Book  |  Business Leadership & Management  |  12 Dec 2019
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Inclusive Place Branding/Product Detail/Business Leadership & Management
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Place branding is often a response to inter-place competition, developed in a vacuum, ignoring the needs of local communities and applying quick-fix solutions regardless of geographical and socio-political contexts. The need for more responsible and socially sensitive approaches catering for a wide range of stakeholders, can no longer be ignored

Title: Inclusive Place Branding

Format: Paperback Book

Release Date: 12 Dec 2019

Author: Mihalis Karavatzis

Sku: 3367773

Catalogue No: 9780367877316

Category: Business Leadership & Management

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