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How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.
Ideal for readers interested in business leadership & management.
Title: Engaging Brands
Format: Paperback Book
Release Date: 26 May 2020
Author: Michela Addis
Sku: 3367729
Catalogue No: 9781138587014
Category: Business Leadership & Management
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