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Engaging Brands

Michela Addis
Paperback Book  |  Business Leadership & Management  |  26 May 2020
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Engaging Brands/Product Detail/Business Leadership & Management
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How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.

Title: Engaging Brands

Format: Paperback Book

Release Date: 26 May 2020

Author: Michela Addis

Sku: 3367729

Catalogue No: 9781138587014

Category: Business Leadership & Management

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