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The Marketing Book

Michael Baker
Paperback Book  |  Business Leadership & Management  |  26 Apr 2016
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The Marketing Book/Product Detail/Business Leadership & Management
$129.59  was $161.99

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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.

Title: The Marketing Book

Format: Paperback Book

Release Date: 26 Apr 2016

Author: Michael Baker

Sku: 3367580

Catalogue No: 9780415703772

Category: Business Leadership & Management

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