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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.
Ideal for readers interested in business leadership & management.
Title: The Marketing Book
Format: Hardback Book
Release Date: 20 Apr 2016
Author: Michael Baker
Sku: 3367579
Catalogue No: 9780415703765
Category: Business Leadership & Management
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