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Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Ideal for readers interested in business leadership & management.
Title: Managing and Marketing Tourist Destinations
Format: Paperback Book
Release Date: 05 Sep 2012
Author: Metin Kozak
Sku: 3367567
Catalogue No: 9780415811484
Category: Business Leadership & Management
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