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This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.
Ideal for readers interested in business leadership & management.
Title: Positioning Theory and Strategic Communication
Format: Paperback Book
Release Date: 03 Apr 2018
Author: Melanie James
Sku: 3367547
Catalogue No: 9781138497368
Category: Business Leadership & Management
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