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Positioning Theory and Strategic Communication

Melanie James
Hardback Book  |  Business Leadership & Management  |  06 Jun 2014
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Positioning Theory and Strategic Communication/Product Detail/Business Leadership & Management
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This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

Title: Positioning Theory and Strategic Communication

Format: Hardback Book

Release Date: 06 Jun 2014

Author: Melanie James

Sku: 3367546

Catalogue No: 9780415532631

Category: Business Leadership & Management

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