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Advertising and the Mind of the Consumer

Max Sutherland
Paperback Book  |  Business Leadership & Management  |  01 Dec 2008
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Advertising and the Mind of the Consumer/Product Detail/Business Leadership & Management
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Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd international edition.

Title: Advertising and the Mind of the Consumer

Format: Paperback Book

Release Date: 01 Dec 2008

Author: Max Sutherland

Sku: 3367520

Catalogue No: 9781741755992

Category: Business Leadership & Management


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