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This trailblazing book introduces the concept of "brands’ attitude", filling the gap in our understanding of consumers’ brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.
Ideal for readers interested in business leadership & management.
Title: Brand Love is not Enough
Format: Hardback Book
Release Date: 26 Mar 2018
Author: Max Blackston
Sku: 3367515
Catalogue No: 9781138039810
Category: Business Leadership & Management
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