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This unique book describes the most influential American subcultures currently shaping their members' marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.
Ideal for readers interested in business leadership & management.
Title: Transcultural Marketing
Format: Paperback Book
Release Date: 30 May 2014
Author: Marye Tharp
Sku: 3367437
Catalogue No: 9780765643001
Category: Business Leadership & Management
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