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Decision-making for New Product Development in Small Businesses

Mary Haropoulou
Paperback Book  |  Business Leadership & Management  |  18 Dec 2020
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Decision-making for New Product Development in Small Businesses/Product Detail/Business Leadership & Management
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Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.

Title: Decision-making for New Product Development in Small Businesses

Format: Paperback Book

Release Date: 18 Dec 2020

Author: Mary Haropoulou

Sku: 3367425

Catalogue No: 9780367504120

Category: Business Leadership & Management

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