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Greener Marketing

Martin Charter
Hardback Book  |  Business Leadership & Management  |  01 Aug 2004
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Greener Marketing/Product Detail/Business Leadership & Management
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An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.

Title: Greener Marketing

Format: Hardback Book

Release Date: 01 Aug 2004

Author: Martin Charter

Sku: 3367345

Catalogue No: 9781874719144

Category: Business Leadership & Management

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