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Marketing Management and Communications in the Public Sector

Martial Pasquier
Hardback Book  |  Business Leadership & Management  |  22 Aug 2017
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Marketing Management and Communications in the Public Sector/Product Detail/Business Leadership & Management
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This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

Title: Marketing Management and Communications in the Public Sector

Format: Hardback Book

Release Date: 22 Aug 2017

Author: Martial Pasquier

Sku: 3367335

Catalogue No: 9781138655799

Category: Business Leadership & Management

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