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This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.
Ideal for readers interested in business leadership & management.
Title: Marketing Management and Communications in the Public Sector
Format: Hardback Book
Release Date: 22 Aug 2017
Author: Martial Pasquier
Sku: 3367335
Catalogue No: 9781138655799
Category: Business Leadership & Management
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