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Base of the Pyramid Markets in Asia

Marlen Gabriele Arnold
Paperback Book  |  Business Leadership & Management  |  30 Sep 2021
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Base of the Pyramid Markets in Asia/Product Detail/Business Leadership & Management
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The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key regions. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner.

Title: Base of the Pyramid Markets in Asia

Format: Paperback Book

Release Date: 30 Sep 2021

Author: Marlen Gabriele Arnold

Sku: 3367315

Catalogue No: 9781032174518

Category: Business Leadership & Management

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