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This textbook explores the strategy of new global businesses in the international service sector. Original case studies from a range of sectors such as healthcare and e-commerce, including Facebook and Google, provide practical insights into thriving with global business strategies. Written by a leading expert in the field, this text will be an interesting read for all scholars and students wishing to view the strategic relationship from a service industries focal point.
Ideal for readers interested in business leadership & management.
Title: Global Strategy in the Service Industries
Format: Hardback Book
Release Date: 02 May 2017
Author: Mario Glowik
Sku: 3367187
Catalogue No: 9781138927926
Category: Business Leadership & Management
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