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Global Strategy in the Service Industries

Mario Glowik
Hardback Book  |  Business Leadership & Management  |  02 May 2017
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Global Strategy in the Service Industries/Product Detail/Business Leadership & Management
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This textbook explores the strategy of new global businesses in the international service sector. Original case studies from a range of sectors such as healthcare and e-commerce, including Facebook and Google, provide practical insights into thriving with global business strategies. Written by a leading expert in the field, this text will be an interesting read for all scholars and students wishing to view the strategic relationship from a service industries focal point.

Title: Global Strategy in the Service Industries

Format: Hardback Book

Release Date: 02 May 2017

Author: Mario Glowik

Sku: 3367187

Catalogue No: 9781138927926

Category: Business Leadership & Management

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