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Value in Marketing

Marin A. Marinov
Hardback Book  |  Business Leadership & Management  |  27 Nov 2019
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Value in Marketing/Product Detail/Business Leadership & Management
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Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.

Title: Value in Marketing

Format: Hardback Book

Release Date: 27 Nov 2019

Author: Marin A. Marinov

Sku: 3367173

Catalogue No: 9780367209483

Category: Business Leadership & Management


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