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Fundamentals of Marketing

Marilyn Stone
Paperback Book  |  Business Leadership & Management  |  21 Dec 2006
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Fundamentals of Marketing/Product Detail/Business Leadership & Management
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Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. It critically evaluates the effectiveness of different strategies and uses case studies drawn from a cross section of industrial and consumer sectors.

Title: Fundamentals of Marketing

Format: Paperback Book

Release Date: 21 Dec 2006

Author: Marilyn Stone

Sku: 3367170

Catalogue No: 9780415370974

Category: Business Leadership & Management


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