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Digital Transformation and Corporate Branding

Maria Teresa Cuomo
Hardback Book  |  Business Leadership & Management  |  29 Sep 2023
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Digital Transformation and Corporate Branding/Product Detail/Business Leadership & Management
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The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

Title: Digital Transformation and Corporate Branding

Format: Hardback Book

Release Date: 29 Sep 2023

Author: Maria Teresa Cuomo

Sku: 3367136

Catalogue No: 9781032204857

Category: Business Leadership & Management

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