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Multicultural Perspectives in Customer Behaviour

Maria Piacentini
Paperback Book  |  Business Leadership & Management  |  04 Jul 2014
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Multicultural Perspectives in Customer Behaviour/Product Detail/Business Leadership & Management
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With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.

Title: Multicultural Perspectives in Customer Behaviour

Format: Paperback Book

Release Date: 04 Jul 2014

Author: Maria Piacentini

Sku: 3367132

Catalogue No: 9781138008922

Category: Business Leadership & Management

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