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Strategic Brand Licensing

Maria Cristina Longo
Paperback Book  |  Business Leadership & Management  |  30 Apr 2024
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Strategic Brand Licensing/Product Detail/Business Leadership & Management
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This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands.

Title: Strategic Brand Licensing

Format: Paperback Book

Release Date: 30 Apr 2024

Author: Maria Cristina Longo

Sku: 3367123

Catalogue No: 9781032428482

Category: Business Leadership & Management

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