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Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
Ideal for readers interested in business leadership & management.
Title: Persuasion Ethics Today
Format: Hardback Book
Release Date: 15 Dec 2015
Author: Margaret Duffy
Sku: 3367097
Catalogue No: 9780765644718
Category: Business Leadership & Management
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