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This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries.
Ideal for readers interested in business leadership & management.
Title: Social Entrepreneurship for Development
Format: Hardback Book
Release Date: 02 Mar 2017
Author: Margaret Brindle
Sku: 3367094
Catalogue No: 9781138181779
Category: Business Leadership & Management
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