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Marketing Methods to Improve Company Strategy

Marcos Fava Neves
Paperback Book  |  Business Leadership & Management  |  20 Jan 2010
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Marketing Methods to Improve Company Strategy/Product Detail/Business Leadership & Management
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This book consolidates over 10 years of academic research and consulting activities developed by the authors. The core themes include methods (step frameworks and analytic tools) in marketing and strategy addressed to support managerial planning, analysis, and decision making in these areas. It will be of practical use to students of Business Administration and practitioners seeking new methods to implement to increase their productivity.

Title: Marketing Methods to Improve Company Strategy

Format: Paperback Book

Release Date: 20 Jan 2010

Author: Marcos Fava Neves

Sku: 3367082

Catalogue No: 9780415873772

Category: Business Leadership & Management

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