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European Consumers in the Digital Era

Malgorzata Bartosik-Purgat
Paperback Book  |  Business Leadership & Management  |  27 May 2024
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European Consumers in the Digital Era/Product Detail/Business Leadership & Management
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This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

Title: European Consumers in the Digital Era

Format: Paperback Book

Release Date: 27 May 2024

Author: Malgorzata Bartosik-Purgat

Sku: 3367008

Catalogue No: 9781032204666

Category: Business Leadership & Management

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