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Managing Innovation Adoption

Majharul Talukder
Paperback Book  |  Business Leadership & Management  |  30 Jun 2020
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Managing Innovation Adoption/Product Detail/Business Leadership & Management
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When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential. Despite much research on adoption of in

Title: Managing Innovation Adoption

Format: Paperback Book

Release Date: 30 Jun 2020

Author: Majharul Talukder

Sku: 3366990

Catalogue No: 9780367600792

Category: Business Leadership & Management

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