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Consumer Engagement in the Cultural Sector

Magdalena Kosiada-Sylburska
Hardback Book  |  Business Leadership & Management  |  31 Mar 2025
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Consumer Engagement in the Cultural Sector/Product Detail/Business Leadership & Management
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The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions.

Title: Consumer Engagement in the Cultural Sector

Format: Hardback Book

Release Date: 31 Mar 2025

Author: Magdalena Kosiada-Sylburska

Sku: 3366965

Catalogue No: 9781032909912

Category: Business Leadership & Management

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