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Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Lynn R Kahle
Paperback Book  |  Business Leadership & Management  |  15 Aug 2012
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Marketplace Lifestyles in an Age of Social Media: Theory and Methods/Product Detail/Business Leadership & Management
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This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.

Title: Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Format: Paperback Book

Release Date: 15 Aug 2012

Author: Lynn R Kahle

Sku: 3366916

Catalogue No: 9780765625618

Category: Business Leadership & Management

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