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Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.
Ideal for readers interested in business leadership & management.
Title: Marketing Management
Format: Paperback Book
Release Date: 14 May 2020
Author: Luca M. Visconti
Sku: 3366853
Catalogue No: 9781138561410
Category: Business Leadership & Management
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