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This book promotes our understanding of the implications of environmental issues in new product development. Through an empirical study in the human-powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed.
Ideal for readers interested in business leadership & management.
Title: Innovating for Sustainability
Format: Hardback Book
Release Date: 03 Sep 2008
Author: Luca Berchicci
Sku: 3366846
Catalogue No: 9780415454643
Category: Business Leadership & Management
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