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This study examines the Hispanic worldview and how it informs economic decisions, both in the US and across North America. It challenges the view that American culture will soon dominate its NAFTA trading partners and looks carefully at the market for Hispanic goods in the US.
Ideal for readers interested in business leadership & management.
Title: The Rise of the Hispanic Market in the United States
Format: Hardback Book
Release Date: 31 Dec 2004
Author: Louis E. V. Nevaer
Sku: 3366828
Catalogue No: 9780765612908
Category: Business Leadership & Management
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