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The Handbook of Brand Management Scales

Lia Zarantonello
Hardback Book  |  Business Leadership & Management  |  04 Aug 2015
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The Handbook of Brand Management Scales/Product Detail/Business Leadership & Management
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The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.

Title: The Handbook of Brand Management Scales

Format: Hardback Book

Release Date: 04 Aug 2015

Author: Lia Zarantonello

Sku: 3366710

Catalogue No: 9780415742955

Category: Business Leadership & Management

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