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This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
Ideal for readers interested in business leadership & management.
Title: Creating Powerful Brands
Format: Paperback Book
Release Date: 29 Sep 2010
Author: Leslie De Chernatony
Sku: 3366697
Catalogue No: 9781856178495
Category: Business Leadership & Management
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