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Creating Powerful Brands

Leslie De Chernatony
Paperback Book  |  Business Leadership & Management  |  29 Sep 2010
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Creating Powerful Brands/Product Detail/Business Leadership & Management
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This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.

Title: Creating Powerful Brands

Format: Paperback Book

Release Date: 29 Sep 2010

Author: Leslie De Chernatony

Sku: 3366697

Catalogue No: 9781856178495

Category: Business Leadership & Management


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