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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.
Ideal for readers interested in business leadership & management.
Title: The Essentials of Marketing Research
Format: Hardback Book
Release Date: 18 Oct 2012
Author: Lawrence Silver
Sku: 3366626
Catalogue No: 9780415899291
Category: Business Leadership & Management
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