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Influencer Marketing

Lauren Gurrieri
Hardback Book  |  Business Leadership & Management  |  16 Dec 2024
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Influencer Marketing/Product Detail/Business Leadership & Management
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This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact.  The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Title: Influencer Marketing

Format: Hardback Book

Release Date: 16 Dec 2024

Author: Lauren Gurrieri

Sku: 3366598

Catalogue No: 9781032907185

Category: Business Leadership & Management

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