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Strategic Integrated Marketing Communications

Larry Percy
Hardback Book  |  Business Leadership & Management  |  03 Mar 2023
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Strategic Integrated Marketing Communications/Product Detail/Business Leadership & Management
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This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

Title: Strategic Integrated Marketing Communications

Format: Hardback Book

Release Date: 03 Mar 2023

Author: Larry Percy

Sku: 3366567

Catalogue No: 9780367770617

Category: Business Leadership & Management

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