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Advertising Management in a Digital Environment

Larry D. Kelley
Paperback Book  |  Business Leadership & Management  |  22 Jul 2021
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Advertising Management in a Digital Environment/Product Detail/Business Leadership & Management
$89.59  was $111.99

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This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.

Title: Advertising Management in a Digital Environment

Format: Paperback Book

Release Date: 22 Jul 2021

Author: Larry D. Kelley

Sku: 3366560

Catalogue No: 9780367620745

Category: Business Leadership & Management

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