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Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Ideal for readers interested in business leadership & management.
Title: Cases in Advertising Management
Format: Paperback Book
Release Date: 15 Apr 2009
Author: Larry D Kelley
Sku: 3366559
Catalogue No: 9780765622617
Category: Business Leadership & Management
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