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Cases in Advertising Management

Larry D Kelley
Paperback Book  |  Business Leadership & Management  |  15 Apr 2009
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Cases in Advertising Management/Product Detail/Business Leadership & Management
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Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Title: Cases in Advertising Management

Format: Paperback Book

Release Date: 15 Apr 2009

Author: Larry D Kelley

Sku: 3366559

Catalogue No: 9780765622617

Category: Business Leadership & Management

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