Dispelling many of the myths surrounding social media, Satellite Marketing outlines a proven process for creating an actionable strategic plan based on measurable goals. It provides readers with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. The book explains why successful marketing has evolved from product-centric to customer-centric and also presents valuable lessons learned from established communications channels that apply to social media. The book is written by Kevin Popovic, named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.