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This book addresses the interdisciplinary nature of product development and product management. Instructors, students, and practitioners will benefit from chapters on design and legal considerations, expanded discussion of global considerations, and product planning best practice, all new to this edition.
Ideal for readers interested in business leadership & management.
Title: Product Planning Essentials
Format: Paperback Book
Release Date: 15 May 2011
Author: Kenneth Kahn
Sku: 3366380
Catalogue No: 9780765626080
Category: Business Leadership & Management
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